This is a good start to start thinking about the editorial strategy to put in place on your social networks: what if online communities worked like role-playing games, in which each member plays a character, and the community creates and lives asia email list a story, your story... Role-playing is, according to one of its meanings, a recreational activity in a fictional environment , where participants embody a character, create and live together a story, through dialogues. We are not far from the dynamics of community animation at facebook, twitter and others... Trainer training indeed, role-playing lies in the exchanges and interactions between the players (the fans)  and a game leader (the community manager), who proposes and arbitrates the situations, and guarantees the coherence of the framework.

It is often based on a script , a kind of generic frame presenting places, characters and beginnings of situations. This framework is your editorial strategy. Editorial strategy and role-playing on online communities your playerstargets (prospects and customers) occupy a central place in your editorial strategy , on asia email list as elsewhere . It is their needs, behaviors, profiles and expectations that determine the recipes and tricks that you will integrate into your reading contract , into your screenplay. Therefore, the question of knowing “what your communities look like” is crucial… if you had to, for example, describe the most active members of your facebook page or your twitter account, would you say that they are “ passionate ” ? , “ opportunists ”, “ experts ” or “ protesters ”?

Why are they rallying around your brand? Out of interest , common objective , vocation or intimate community of values ​​or needs ? Or by passion for a common object that they and they covet, to which you allow them to access? These questions – or rather their answers – are essential to establish a reading contract capable of bringing asia email list the individuals who form your online community over the long term. In other words,  community dynamics directly influence the editorial strategy of your media content . What community dynamics to animate the editorial strategy? We know – because in real life, it's the same – sharing a passion or communicating on common values ​​is not enough to federate strong ties over time.

For a brand to be able to capitalize on the interactions between its members in a useful, attractive and sustainable way, it must combine several social link dynamics: the sharing of common values ​​and objectives; strong and varied interpersonal relationships ; the use of “ third- party influencers ” between the brand and the community. A community asia email list is only viable if it brings together these 3 dynamics. Only then will she be able to  create and sustain strong links between these individuals who do not know each other. And through, for example, elements of a daily life that they share – because they have the same story. However, too often the interests of the advertiser come before those of the community, and this explains why the content and the reading contract are weak, sliding towards propaganda, and not interactions.

This also explains why advertisers tend to want to control all the interactions that take place there. 5 questions to articulate roleplay an editorial strategy but communities don't need to be controlled to succeed, they need to be animated. Power must be shared with its members, who are both spectators and actors. Community animation is the role of the cm: between guide and catalyst, it is he who is best informed to project the resources and asia email list that must be made available to preserve the solidity of the links between the members. They represent community members to the organization. And are the spokespersons. They are the ones who can enlighten the people in charge of com. On the necessary adaptations of the editorial strategy to community content. Because they are able to answer these 5 questions: what creates the link on the asia email list? A common point, a common passion, a profession, … what are the real reasons why members joined this community ? What is the main benefit sought? What place does the brand occupy there ? Is she the central element? Would it be legitimate at the center of the community? How does the community benefit the brand ? Image capital, proximity and loyalty? What are the risk factors for the community not holding up? Lack of responsiveness? No real more to offer? Lack of means? Risks of amalgams?